Baseline
GSC, March 10 – June 9, 2026
328 clicks · 64,539 impressions · 0.51% CTR · average position 19.4
What was actually wrong
A site-wide canonical hijack was pointing affected pages at a completely unrelated third-party domain — every page silently handing its ranking authority away. On top of that: a www/HTTP homepage split diluting signals, an unclaimed Google Business Profile, a sitemap last submitted in October 2024, and zero meta descriptions, canonical tags, or schema anywhere on the site. Mobile PageSpeed 33/100 with a 16.3-second largest contentful paint.
The find that mattered most: the site was holding map pack position 1 for stair runner queries while that page had a truncated title tag, body copy pasted from a different service, no meta description, and no schema. Ranking #1 on a broken page — meaning the ceiling was far higher than the current numbers suggested.
Delivered
19 prioritized fixes delivered, ordered by impact-to-effort, starting with a two-minute canonical fix worth more than everything else combined.
Reporting note: every figure above is date-stamped and names its source. Metrics come from the client's own Google Search Console property and can be verified live on a call.